A sale date agreed at the outset, a campaign directed at qualified buyers, and closing within forty-five days.
The case
Exceptional homes rarely find their buyer quickly, and extended time on market usually brings successive price reductions.
A published auction date concentrates buyer interest. Every interested party must act within the same window.
You approve the terms before launch and may set a confidential reserve.
The campaign
We produce the film, photography and written presentation, define the audience before launch, and run the campaign for thirty days. A founder reviews progress with you each week.
Technology How we reach buyers
We build custom precision models for each estate, around its character and features.
Technology Client reporting
From launch, you and your agent have a private dashboard showing the campaign as it runs: reach, engagement, showings, registered bidders, and what the model is learning about your buyers.
Auction process
We review the estate, agree on terms and a reserve, and set the auction date in writing.
Film, photography and targeted distribution to the buyers the model selects. Showings and registration run alongside.
Qualified bidders compete, in the room, online or by phone. The highest bid wins.
Cash, no contingencies, within 45 days of the agreement you signed.
Terms
A buyer's premium, paid by the winning bidder. Your existing listing commission stays as it is.
Cash, no contingencies, within forty-five days of the agreement.
Sell with a confidential reserve, or without one when the campaign warrants it.
Questions
No. Art, cars, yachts and the finest homes in the world are sold at auction because competition on a date produces the truest price. The sellers we work with are choosing certainty, not surrendering value.
The buyer pays our premium. You pay your listing agent as you already agreed to.
You can set a confidential reserve. If bidding does not reach it, you are not obligated to sell.
No. Discretion is the default: we do not publish our clients’ homes in a public portfolio or share their sale results. Each campaign is shown only to its qualified audience, and full details are released to registered bidders.
Yes, on every sale. Your agent remains your representative, and their commission is written into the agreement from day one.
Exceptional homes, estates, land and second-home properties across the United States, typically valued from $1 million to $100 million. Not every property qualifies, and we will tell you candidly within one business day.
A few details are enough to begin. A founder replies within one business day with an initial assessment.
